July 10, 2020 - The final course for my graduate certificate in UX turned out to be my favorite, and covered the discipline I would soon my call my new profession, Content Strategy. For the final project of the course, I analyzed and redesigned the template for a single product page on GatesNFences.com, an outdated and overwhelming retail site that sells hundreds of variations of, you guessed it, gates and fences, along with related electronic openers and security accessories.

While the scope of the project was limited to a single page, my proposed redesign solved for the critical issues rampant throughout the site: information overload, unclear site structure and hierarchy, heavy-handed navigation, confusing layout, overwhelming and difficult-to-discern UI.

Even though the site in question is an extreme example of how not to present content, the project and the course spoke to my innate ability to simplify complexity and to organize information meaningfully for target audiences. In my current work, I enjoy flexing those skills the most.

Screenshots for this case study were sourced from the public website GatesNFences.com during July 2020.