Mar. 15, 2020 - Information Architecture was one of my favorite graduate certificate courses, perhaps because using a website or an app with a solid, intuitive architecture is so effortless one doesn’t even think about the structure. It just makes logical sense. Contrast that experience with using a less organized site/app, say, the mTicket mobile app provided by the Massachusetts Bay Transportation Authority (MBTA), and one must exert tremendous effort to find basic information or to make sense of how different sections interrelate. In this project, I proposed a new way to organize and display mTicket’s information and service offerings from a different perspective, a first-time user; one that would benefit all users, and likely, would increase ticket sales and repeat customers.

All content for this case study was sourced through the free, public mTicket mobile app, during February-March 2020.